Lifestylist® Marketing

It's hard to believe that this is the 28th year that the USA Film Festival has been holding it's KidFilm festival.The largest children's film and video festival in the US hosts bus loads of school kids from local schools and teaches them about film making and important social topics that are covered in the films. Then there is a weekend of programming that is open to the public where special guests come in and share their crafts with the audience.
This year Peter Brown - celebrated author and illustrator of books that appeal to the kid in all of us attended. Not only did he introduce 2 films that were made of his books,but he also gave everyone in the audience a copy of "You Will Be My Friend". We all read the book together, then Peter autographed them for the kids. As a Family Lifestylist®, it is always so rewarding to be a part of opportunities like this where families can enjoy quality programming and we can all learn together.

Having the opportunity to volunteer at amazing events such as this are the reason I love being on the board for The USA Film Festival. It's a group I've been involved with for years, and seeing families being able to enjoy quality events like this one make it very rewarding.
If you live in the Dallas area you should look into becoming a member of this amazing organization. They have special screenings many with guests in attendance all year long, and being a member gives you the chance to get tickets to many of these sold out events before the general public. For more information give them a call at: 214-821-3456.

Let 2012 begin! It's looking like a very busy year for this Lifestylist® - I'm already working on trips to Michigan, New York, Las Vegas and Florida. All of these are to work with clients, and I'm always very frugal as to where I stay when I'm on the road.
The first destination for me when I'm trying to get my travel reservations in order is Travelocity. This has been such a great time saver for me, and I've discovered really cool hotels I never would have known (or Gnome) about without their help. I was fortunate enough to spend some quality time with that cute little guy sporting the pointy red at the past few years at Savor Dallas, and he shared some great tips with me.
One of the best ways to save is to book everything together on their site. Not only can it save you money, it's easier to keep up with to have your reservations  all in one place.
Thanks to their help, I discovered what I consider the best travel deal I've ever found. I needed a last minute room in the Tampa Bay area so I looked on Travelocity to see what I could find, and there it was - The Postcard Inn. Right on the beach, cool and funky, and amazing restaurant, Snack Shack and bar right on site, and under $75.00 a night! I liked it so much my daughter and grandkids joined me there to celebrate my birthday.
The next time you are thinking about heading out of town and experience something different, try Travelocity and trust their suggestions. Hopefully you'll be able to find your own Postcard Inn to enjoy.

Happy New Year from the Lifestylist® family! I'm really excited about 2012, and the opportunities that come with it.
A lot of being a Lifestylist® is about being a trend tracker and doing research. Today I read something that was written by someone else titled "Social Media Lifestylist Guidelines for 2012" - boy does that sound dull! The first thing that comes to mind is a big dusty manual full of rules and regulations, and that is exactly what social media (and being a Lifestylist®) is not about.
The tag line I have always used for my Lifestylist® brand is "It's All About You". I didn't want the brand to be about me telling people what to do - I wanted to listen to people's wants, needs, and dreams, and help them achieve those even when they didn't know that's what they were really searching for. I don't want to dictate, I want to educate. I've learned that listening is so much more important than anything I will ever have to say, because sometimes if you let people express their thoughts they will find their answers.
Social media is such an exciting new frontier because it gives everyone the chance to tell their story to the universe. It's become a great equalizer because almost anyone  on any budget can get access to a computer and a free site and share their thoughts.
There's a down side to this though as well -there's not as much editing as we've seen in the past. We have to learn that even though someone may have written it, there is the possibility it might not be true. Before we share or depend on information we find we have to be sure and check the facts. As the guardian of the Lifestylist® trademark for almost 10 years now I've seen how many people want to tie into my brand but aren't willing to go through the legal process to acquire a brand of their own.
So what are the real Lifestylist's guidelines for 2012? Never call them guidelines, live your life to the fullest, listen to those around you and you can never laugh too much or have too much great food and wine!
Here's to a boisterous 2012!