Sunday, October 31, 2010

Model Homes That Sell

Anyone who has ever spent time in a model home has heard a buyer ask the sales person where they can purchase something that they see in the home. More often than not, the builder and sales team don't have any idea, and that memory point is lost.
Lifestylist Design recently did a home for American Custom Builders that was a "ready to go home" - everything in the home was purchased within 10 miles of the home or was available online. By keeping the number of stores used to a minimum, buyers were easily able to see how they could make their new home look "just as good as the model home". All of the furniture used was from a local Ashley Home Store, and buyers purchasing one of the homes received a discount on their own purchases after they closed on their home.
Take a look at a video we just completed of the home and see for yourself how beautifully this concept can be accomplished.

Saturday, October 30, 2010

The Great Pumpkin Farm

Being a Lifestylist sometimes means getting off the beaten path, and when you do you never know what you'll discover.
This week I was in Western NY for the opening of the Riedman Development and @home Builders Design Center, and decided to take a different route back to the airport. When I did I drove past The Great Pumpkin Farm and knew I had to check it out. If you are in that area it's a must visit, if not take a look at the video we put together.  Happy Halloween!

Saturday, October 23, 2010

Good Guys Do Finish First - Congratulations to Sandlin Homes

Sandlin Custom Homes was named Builder of the Year last week by The Texas Association of Builders, and I can't think of a company more worthy of that title.
One of the first model homes I ever worked on was for this family, and after over 20 years I still remember what a great experience it was, and can even tell you the color palette and theme of the house!
Sales Manager Alan Sladek was named Sales Manager of the Year, and they also received awards for model home merchandising, product design, print ad, direct mail piece and billboard!
This company isn't just about winning awards though, it's about building a great home. There aren't many family owned and run companies that have been in business for over 50 years, and there is a reason why this is the case for Sandlin Homes. You can tell everyone who works there takes it personally and it shows in every home that they build. If you are in the Dallas / Ft. Worth area take a look at these beautiful homes and discover what makes them so special.

Wednesday, October 20, 2010

Sharing is Caring

One of my favorite things to do every year is entering the State Fair of Texas cooking contests. Being a Lifestylist to me is about all of the ways you can live your life with style - not just design.Not because I want to win, but because I really enjoy sharing all of my entries with different workers at the fair afterward. These are the people who really enjoy my cooking and know it's made with love. Officer Stevens is usually by the entrance we use every day, and after she tried my peanut parries she was hooked. I've never won a ribbon with these, but I keep entering because they are the favorites of Chuck and Linda at the Chili Parlor and we've become good friends because of them.
When I brought Officer Stevens her cookies on the last day she said that we had no idea how much our sharing meant to her - and how nice it was just to have people appreciate her. There is no ribbon that can ever top that great feeling when you know you are doing something for the joy of it, but others get to share that joy as well.

Sunday, October 10, 2010

The New American Home: Orlando 2011

I've been attending the International Builders Show for over 20 years now - where does the time go? It's something I look forward to every year, not only as a place to catch up with all of the friends and clients I've made over the years, but also to check out what's the latest and greatest in home design.
The convention floor can be overwhelming - the exhibits are huge and you want to check out every booth so you don't miss anything. I always rest up before the show because I know when I'm there I've got a lot of walking to do. Thank heavens for the digital age though - before you used to pick up catalogs and information as you went, now we can find a lot of that information online.
When the convention was in Dallas I was asked to be the designer and Lifestylist® on The American Home Of the Year - a project with Home Magazine, Home Depot, and Crate and Barrel. It was an honor to work with builder Steve Brooks and his team at Grand Homes, and working on it developed my love of doing editorial work.
This year the International Builders Show is back in Orlando, and the National Association of Homebuilders has asked me to be the Lifestylist® on The New American Home! This is the 28th year that a New American Home has been built to showcase innovative building products and technologies, and including a Lifestylist® on the team is definitely new!
The home is only open to attendees of IBS, but I wanted to share some of the really interesting and unique ideas that are being incorporated into the home as well as introduce you to the very talented team that is responsible for the home.  If you haven't signed up to attend IBS yet and you are a member of NAHB, be sure to sign up here so you can see the home in person. I'll be blogging about the progress of the home on my Home Idea Factory blog - please follow the progress of the home there!

Monday, October 4, 2010

Lifestylist Design Featured in Builder Magazine

We had a great surprise today - Builder Magazine published an article on New Approaches to Model Homes, and Lifestylist Design was featured in the story! Editor Jenny Sullivan included lots of great information and you can tell that she spent a lot of time researching the story.
If you are looking for a fresh, achievable approach to your model home merchandising dilemmas, please contact us at: answers@lifestylist.com