Friday, January 1, 2010

Lifestylist Marketing - Back to Basics

Happy New Year! One of the things I like to do at the end of every year is to go back and see what people have searched for or asked on my websites - it gives me a great snapshot of what people are looking for and want to know about when they visit. This year, what exactly a Lifestylist is and what is Lifestylist Marketing was the number one question.
The Lifestylist philosophy is that "It's all about You" - the client's life and style is what dictates how a Lifestylist works with you. My favorite example is I had a client in Phoenix, Arizona that was a major Phoenix Suns fan, and their team colors are orange and purple. The client wanted their entire home done in these colors. What they wanted is what they got, complete with a child's room with a hardwood floor striped like a basketball court.
I just spoke to a friend who's dog had just dug up her entire garden and her daughter slammed the door on a neighbor's hand - all in about 30 minutes time. Her needs and lifestyle are completely different from my Son - no kids, no dogs, and lives in front of his computer. What my style is wouldn't work well for either of them which is why I need to understand the client and what their "hot buttons" are. It takes extra time and sleuthing to achieve this - many times the client has trouble putting into words exactly what they are looking for but know it when they see it. I take the responsibility very seriously - a person's environment can truly change their lives in a positive or negative way. If someone is happy in their home their quality of life improves.
Lifestylist Marketing is about you, and what your needs are. Customer service is an obsession with me, and if I can't help you with what you are looking for I'll always try to find someone who can help you. Model home merchandising is something we have been doing for a long time and we have an extensive list of other qualified merchandisers, marketing consultants, research firms - you name it! Let us know what your needs are and we'll try to help you find that special something or firm that you are looking for.

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